SINGAPORE - The Great Singapore Sale (GSS) is joining forces with e-commerce platform Lazada to boost online turnover for sellers amid challenges brought about by the changing retail landscape and the Covid-19 pandemic.
The partnership will involve retailers tapping on the expertise and reach of Lazada to boost online sales given that tight restrictions have limited footfall traffic at malls, the Singapore Retailers Association (SRA) said on Wednesday (May 12).
The GSS will run from June 6 to July 7 and feature four weeks of product promotions spanning categories such as technology, groceries, health and beauty.
Tan, A. (2021, May 12). Great Singapore Sale 2021 to join forces with Lazada to boost reach online. The Straits Times. https://www.straitstimes.com/singapore/consumer/great-singapore-sale-2021-to-join-forces-with-lazada-amid-covid-19